If we say, “failure is not an option,” we’ve just guaranteed that success can’t happen either. Certainty is elusive, and if we require certainty to move forward, we’re trapped.*
Seth Godin
This is going to work, right?
Freedom is tied to responsibility but comes without guarantee.
“This is what I must do” still feels uncertain.
Whatever happens on the way, “there” will become “here.”
Otherwise, the only certainty will be “there” will always be “there.”
*Seth Godin’s This Is Strategy.
THIN|SILENCE 