
I’ve been meaning to look up the meaning of this word for a couple of months, so today I did. Here it is:
pertinacity 
Pertinacity is a quality of sticking with something, no matter what. It’s a type of persistent determination.
Sometimes it’s a good thing to be pertinacious. Sometimes not.
(I’m continuing my exploration of the beauty of asking questions, though not any question.)
We ask questions because we have a problem or don’t understand something fully or are trying to open up a better future when the present seems dangerously becalmed.
James McQuivey asserts:
‘Companies don’t know how to disrupt themselves, who they’re disrupting for, or what that disruption should look like.’*
This is also true for the individual.
We can find ourselves asking questions about how to keep going or doing what we’re doing: pertinacity. But questions asked at the wrong time of the wrong thing are not questions at all.
McQuivey follows up his assertion with this:
‘Before you can disrupt your product you have to disrupt your process.’*
Often, we can try and figure out what’s wrong or needing attention in what we’re doing, but leave the underlying system alone. On a personal level, this would be our values and beliefs and character and personality.
What McQuivey offers as product and process, Peter Senge** points to as being two systems or processes. There’s the one we running along on the surface – the reinforcing system – and there’s the balancing system, which limits the system we’re focused on. When we ask our questions, we’re usually asking them of the reinforcing system, when we ought to be asking them of the balancing one.
On a personal level, this might look like someone doing well with their work, but not being passionate about what they do, find it’s taking more and more of their energy to produce the same results (the reinforcing system). To counter this, at home they find they are more and more tired, so they conserve energy by closing off from interacting or going out – this avoids appearing to be a moaner and it helps to keep work functioning but this balancing system is dangerous, threatening their relationships with their partner and family, and their health.
Where would you ask a disruptive question and what would it be?
Sometimes pertinacity needs stopping in its tracks.
(*From James McQuivey’s Digital Disruption.)
(**Peter Senge’s The Necessary Revolution.)
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