‘In aesthetic experiences, individuals immerse themselves but remain passive.’*
A this way experience comes to us, provided by others, impacting us but not being impacted by us.
I don’t have to go to a Universal Studios theme park for this kind of experience. By walking into my White Stuff shop I can have coffee and cake on the house and see telephone boxes, a sweet counter, an old metal bench circling a fake tree, and wardrobes which turn out to be very big changing rooms. However, I do not change the company in any way.
Increasingly, though, we’re living in a that way time: ‘When we change ourselves, we can change the world’ – words I shared yesterday from Nipun Mehta. More and more people are making change in one way or another.
I was reminded of this in a conversation just yesterday with someone who was helping me figure out how to channel the thing I can do. She mentioned Seth Godin’s book Tribes – about how people find one another and make a difference in the world:**
‘A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.’^
On the leader part of this, Godin writes, ‘By challenging the status quo, a cadre of heretics is discovering that one person, just one, can make a huge difference. … Heretics are the new leaders. The ones who challenge the status quo, who get out in front of their tribes, who create movements.’^
There’ll always be those who bemoan the state of how things are, the same way they were bemoaning the same thing a year ago. Unsurprisingly, nothing changes.
Last night, I was privileged to be a part of a group of people who came together to make a difference and to have fun, many giving expression to how impact not only comes this way, it also goes that way.^^
(*From Joseph Pine and James Gilmore’s The Experience Economy.)
(**It was through reading this book I met the people with whom I’ve worked on creating a number of transformative experiences.)
(^From Seth Godin’s Tribes.)
(^^VOXedinburgh’s Sangai Runu event mixed great music, artwork, and conversation, with the intent of supporting a Nepalese educational charity.)