You’re a better designer if you love the people you’re designing for.*
True innovation isn’t about finding an alternative that gets us from A to B; it’s about envisioning new As and Bs. It’s about being open to redefining where problems begin and where solutions must end […].**
Intelligent design is when we make something for an other we know they need or want.
But the intelligence doesn’t stop there.
The creative journey that makes it possible to help an other find what they need brings about growth in ourselves that simply doing what we want to do will never achieve. Nothing new comes into existence in a world where we are the centre of our own attention.
The other person presents a problem that requires we move beyond ourselves and what we know and what we have so far made:
“Imagination is more important than knowledge. For knowledge is listed, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”^
The other part of this is, as far as is possible for maximum transformation, these new possibilities must be co-designed..
(*IDEO’s Fred Dust, quoted in Bernadette Jiwa’s Meaningful.)
(**From Bernadette Jiwa’s Hunch.)
(^Albert Einstein, quoted in Ben Hardy’s These 20 Pictures Will Teach You More Than Reading 100 Books.)