The other day I picked up a disloyalty card for seven independent coffee shops in Edinburgh: “Collect a stamp from every member of the Disloyal 7 and then claim your free coffee from the cafe of your choosing. Shop local and support independents.” Being disloyal involves supporting all seven whilst overlooking the national and international coffee spots found all over Edinburgh.
It’s about stepping out of the norm and finding something a little more niche.
There’s more to niche than coffee shops (and you may prefer tea, anyway).
This is an invitation to step outside the normal way of understanding life and our lives within it, identifying different ways to be content, though, I need to add some dissonance: this is the kind of content that arises from discontent, making you disloyal to the norm, and seeing beyond what we see around us and, also, within us. To find this sweet spot of content requires we identify what it is we must do – it is a particular discontent.
‘For those of us who live comfortably, it is all too easy to carry on doing so without greatly challenging our lifestyles.’*
‘Human creativity suggests a thin fissure in a purely cause-and-effect view of the world.’**
To find this must will mean moving beyond the noise we make in the busyness of life in order to receive the signals coming from the inner and outer universes of infinite possibilities.
“Some people come into my room and rushed in and rushed out and even when they were there they were not there … . Some people who came in just for a moment were all there, completely in the moment.”^
“Within the new quantum reality, I was exquisitely aware of the fantastic number of possibilities at each point of existence, each with its own consequences leading to an infinite chain of possibilities.”^^
Dis-loyal. Dis-content. Dis-position.