storymakers

23 the best stories

‘Creativity has to start somewhere, and we are true believers in the power of bracing, candid feedback and the iterative process, reworking, reworking, and reworking again,until a flawed story finds its throughline or a hollow character finds its soul.’*

Every day is an opportunity to write a story.

A great story always takes a lot of hard work, trying out ideas, failing, learning, and trying again.

Pixar’s Ed Catmull shares how difficult it is to move from a story that sucks to one with realised creativity – and every Pixar story sucks at first.  Even the best writers and directors can lose their way and need help to move from something that’s less than mediocre to something that is imaginative, and from something which is a story for themselves to a story that’s for others.  Catmull continues:

‘We give filmmakers both freedom and responsibility. … we believe that the most promising stories are not assigned to filmmakers but emerge from within them.’*

Every day, we get to be the filmmaker, the director of a great story, battling to take it from poor or mediocre to something imaginative and creative, and from being focused on ourselves to focusing on others.

Just as Pixar’s directors have the help of the company’s Braintrust – a supportive group of people who knew filmmaking but whose ideas didn’t have to be taken on board – so we’re helped by all sorts of others around us to create the best story of all.  In the end, though, only we have the responsibility and it’s up to us to decide what’s included and what’s left out.

Only we can live the story, the one that emerges from within.

(*From Ed Catmull’s Creativity, Inc..)

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