What your customers want from you is for you to care enough to change them.*
The best questions change the way I look at something, my orientation and perspective.
Some people are living questions, just the way they live causing me to look and to ask more questions.
Great questions don’t appear from nowhere, they emerge from a honed process we are able to enter each day, somewhere we can be curious, observant, open and perceiving, reflective and have the opportunity to shape an elegant question – which, in its beauty and simplicity is the right question for this moment.
*From Seth Godin’s This is Marketing.