[T]he status that comes from the community. […] is the status of respect in return for contribution, for caring, for seeing and being in sync with others. Especially others with no ability to pay you. […] The goal isn’t winning; it’s being part of the group.*
Some can only feel good if they’re higher up the pile, if there are more people below them than above.
Others, though, feel very good by enabling others – which, by its nature, involves ennobling others. The thing is, this person is also ennobling themselves.
How do you see them? The former are probably lowering themselves in your eyes, whilst the latter are most likely lifting themselves up.
We can all be ennoblers.
(*From Seth Godin’s This is Marketing.)