Everyone and all

To see people who notice a need in the world and do something about it. … Those are my heroes.*
(Fred Rogers)

Yes, you have a calling: to serve people in a way that they need (or want). The opportunity is for each of us to choose a path and follow that, not for your own benefit, but because of what it can produce for others.**
(Seth Godin)

Who are the people who need you to turn up and do what you do?

Seth Godin encourages me to focus on my “smallest viable market,” not to aim for everyone – which in the end is to aim at no-one:

Organise your project, your life, and your organisation around the minimum. What’s the smallest market you can survive on.**

If I could be there for fifty people in a year, I’d be happy.

Thank you to all those who are there for me.

(*Fred Rogers, quoted in Stillness is the Key.)
(**From Seth Godin’s This is Marketing.)

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