Everyone and all

To see people who notice a need in the world and do something about it. … Those are my heroes.*
(Fred Rogers)

Yes, you have a calling: to serve people in a way that they need (or want). The opportunity is for each of us to choose a path and follow that, not for your own benefit, but because of what it can produce for others.**
(Seth Godin)

Who are the people who need you to turn up and do what you do?

Seth Godin encourages me to focus on my “smallest viable market,” not to aim for everyone – which in the end is to aim at no-one:

Organise your project, your life, and your organisation around the minimum. What’s the smallest market you can survive on.**

If I could be there for fifty people in a year, I’d be happy.

Thank you to all those who are there for me.

(*Fred Rogers, quoted in Stillness is the Key.)
(**From Seth Godin’s This is Marketing.)

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.