What’s really happening. What the goal is. And how it is that you’re part of the eternal flow. The important thing is the love affair. The important thing is the dance itself.*
(Richard Rohr)

I’m not rational and neither are you.**
(Seth Godin)

In his latest book This is Marketing, Seth Godin marks the important difference between being market-driven and marketing-driven.

Before you think this is not for you, the reality is we’re all marketers, we’re all selling something, whether it be a belief, a sports team, a political party, an opinion, a product, a dream, a course of action … .

Marketing-driven is basically listening to self and wanting people to “buy” what we have.

Market-driven is listening to what people and providing something they want – allowing for the fact that people may not know what they want and we have to come up with some interpretation they may not have thought about – remember Henry Ford’s suspicion that people would have wanted faster horses rather than what he had in mind.

It is the latter that makes it more possible to keep our eyes on the infinite game – to include as many as possible for as long as possible – the great flow of life we all find ourselves within for around eighty or so years.

(*From Richard Rohr’s The Divine Dance.)
(**From Seth Godin’s This is Marketing.)