When stories are foundations

Successful brands have a great story long before they have a grand plan.*
(Bernadette Jiwa)

We can have all kinds of fancy plans for the day but before we get anywhere near them it’s not a bad idea to reconnect with our personal story: connecting to who we are (and so, who others are) and to what is our contribution (and recognising the contribution of others), to our world and perhaps our god.

Build on.

(*From The Story of Telling: Good Stories Drive Great Strategy.)

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