Personalisation is telling one another a bit of our story of who we really are, where we have come from, and where we are going. […] Personalisation is a process that can only occur in degrees, and it can become dangerous.*
In a world where data is king, it’s more important than ever to remember that what we measure becomes the thing we’re compelled to act on.**
We see many things up close in each other that we could not see from a distance. It’s like noise and signals. There’s a lot of noise but the noise is unimportant,. The signals, though, are what our lives really are, the stories of who we are, how we got here, where we hope to go. We take the risk of being known and knowing because no-one is perfect and at the same time are pretty amazing.