Live efficiently?

‘The most important telltale factor is the development of a simple and elegant user interface – a gateway of effortless interaction.’*
(Peter Diamandis and Steven Kotler)

‘These buildings exist to house small businesses inside them, but just barely, like bomb shelters.  You get in, do what you need to do, you get out.  They are life-draining for the people who work in them, and a daily misery for the people who visit them, though they may not realise it.’**
(Lauren Elkin)

“Drive efficiently” commanded the motorway sign on the M74, on a twenty mile section between junctions in Winter blackness with hardly a car on the road.

I’m not sure what was expected of me.

What if it had stated “Drive beautifully” or Drive elegantly?

And life, instead of jobs and buildings stating Live efficiently, instead encouraged Live beautifully.  Wouldn’t that be better?

(*From Peter Diamandis and Steven Kotler’s Bold.)
(**From Lauren Elgin’s Flâneuse, describing “non places.”)

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