The average trap

‘An effective [life] is far more valuable than a much-noticed one.’*

I changed one word in this quote from Seth Godin.  I swapped life for ad.  It seemed to work.

We live in a world that measures everything, including people.  One of these measurements is averages.  We’re either average, below average, or above average:

‘Odds are that you and I will fall at the average.’**

I get why, this is a finite game we sometimes have to play.  But we need to understand that we’re all part of an infinite game too, where the only average that’s important is the one that compares me with me and you with you.

How are you doing?  Pushing on to above average with that thing you must do with your life before it’s all over?  Others can inspire us, can provide us with ideas and ways of seeing that we hadn’t come across before, but then it’s over to us.  What are we going to do?

Here’s another quote from Seth Godin with none of the words changed:

‘An artist is someone who brings new thinking and generosity to his work, who does human work that changes another for the better.’^

That would be you.

(*From Seth Godin’s blog Stuntvertising.)
(**From Erwin McManus’ The Last Arrow.)
(^From Seth Godin’s Whatcha Gonna Do With That Duck?)

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