Guerrilla gifts create disequilibrium.
I give you this but you don’t give back, you give forward – use it to cause disequilibrium somewhere else.
Nipun Mehta is turning gifts into more than an economy – into an ecology. One exploration with interns saw them engaging in 21 days of kindness, but it had to be something new every day – their focus and engagement and wiring changed as a result (then they went on to 21 days of gratitude).
Rohit Bhargava names the non-obvious trend of Branded Benevolence,* citing the example, among others, of Elon Musk announcing, on the 12th June, 2014, he would be making Tesla patents openly available, to speed up innovation in the car industry – apparently, a big scale guerrilla gift. (Some have been more than sceptical – I’ll leave it to you to decide whether this is truly subversive goodness, or not.)
To be a guerrilla gifters involves a move from the head to the heart; these words from Tom Asacker work here:
‘They’ve discovered that breakthrough achievement is about belief. Conviction, then action. Magic, then logic. Heart, then head. They know that seeing isn’t believing. Believing is seeing.’**
How to get going?
Suspend old belief.
Give something, consistently, over a long period of time – the thing the interns, mentioned above, did.
Take hold of new belief.