what’s your itch?


‘Mortals must do what they are here to create or they will become cranky.’*

That’s an itch.

Here it is again:

‘You can’t find your voice if you don’t use it.’**

We usually scratch or rub itches thoughtlessly continuing with what we’re doing – there’s even research data to show this makes things worse.

Best to be mindful to the itch.  What’s causing it?  The shampoo you’re using, or twisted clothing, or something else?

What if the itch is what we ought to be about?

What is my itch? is one of questions for identifying what it is I must do.

It’s what others aren’t doing.  It fills a gap.  More of a nitch.

‘Find a scenius, pay attention to what others are sharing, and then start taking notice of what they’re not sharing.  Be on the lookout for voids you can fill with your own efforts no matter how bad they are at first.’**

We have to be proximity to others to find nitches.  This also means here is where we find the things which make life better for others too:

‘When you make a dream come true for yourself, it’ll be a dream come true for someone else too.’^

(*From Seth Godin’s Tales of the Revolution.)
(**From Austin Kleon’s Show Your Work.)
(^From Derek Siver’s Anything You Want.)

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