‘Blue oceans denote all the industries not in existence today.  This is the unknown market place.’*

These alternatives don’t have to be a businesses in the strictest sense.

There’s a lot of blue ocean: you can do something for nothing and don’t even have to ask for permission.

The future invites us to collaborate on things which will change the world for the better.

We get to create new real-life stories.

‘Though the human body is born complete in one moment, the human heart is never completely born.  It is being birthed in every experience of your life.’**

(From Chan Kim and Renée Mauborgne’s Blue Ocean Strategy.  Red oceans are industries which already exist.)
(From John O’Donohue’s Anam Cara.)