
That’s what our art requires of us. We show up and do it anyway, not because someone asked us to but because our persistent heart tells us we must.*
Bernadette Jiwa
The act of change-making is to help people decide that changing their action is exactly what they want to do. Not because it’s important to us, but because it’s important to them.**
Seth Godin
There’s that important word again:
Must, not should.
A must carries you into a day, through
difficulties and obstacles, into
an adventure.
A should from someone else
may get you started but lacks
your persistent heart.
If we want to see change,
There’s no better place to begin than
helping people to
ignore the shoulds and connect to
their heart-must.
(Art is the similar but different way you do something that fulfils you, helps others, and makes the world better in some way or other. What’s yours?)
*Bernadette Jiwa’s The Story of Telling blog: Doing the Work Anyway;
**Seth Godin’s This is Strategy.