Culture defeats tactics every time, which is why strategy is often about creating culture.*
Seth Godin

The holloways are humbling, for they are landmarks that speak of habit rather than suddenness. Trodden by innumerable feet, cut by innumerable wheels, they are records of journeys to market, to worship, to sea. Like creases in the hand, or the wear on the stone sill of a doorstep or stair, they are the consequences of tradition, of repeated action.**
Robert Macfarlane

You are the smallest expression of human culture,
Shaped over many years, decades of conscious or unconscious
development – your holloway** resists the change you now seek, the
tactics and techniques you employ; but
perhaps there is a deeper holloway to discover and travel,
One shaped by your talents and energies and values, fashioned
from the inside out: your delightful
culture, story, myth, that allows us to:
wake up each day in a world of wonders
rather than a world of answers.^

*Seth Godin’s This Is Strategy;
**Robert Macfarlane’s The Wild Places; ‘Holloway: from the Anglo-Saxon hola weg, meaning a “harrowed path,” a “sunken road.”‘;
^Brian McLarens’ Faith After Doubt.