Do the hustle*

This is the song of significance. This is what motivates people to do the work that can’t be automated, mechanised, or outsourced. And this is the song that humans yearn to sing together.**
Seth Godin

For I know no trouble in life which does not stand as a counterpoint to some positive capacity.^
M. C. Richards

It’s possible to see each technological revolution as taking more than it has given:
The Industrial Revolution taking the skill of our hands,
The computer revolution, that of our brains,
And AI, our innovation and creativity,
Or maybe, each urges us to up our game;
There’ll always be some trouble towards which we can
orientate our “great capacity” –
Our hustle is our best, our delight, our fulfilment:
If you’re not a person who hustles,
who are you?
Where does that leave the people
counting on you …
Hustle because we care.
Because we care about the game.
Because we care about the cause.^^

Victory Frankl offers us a delightful exhortation for an AI world:
We are unrepeatedly and irreplaceably imperfect,*^
And we need you to bring your hustle.

*You may want to enjoy Van McCoy’s The Hustle as a soundtrack to this post;
**Seth Godin’s The Song of Signficance;
^M. C. Richards’ Centering;
^^Ryan Holiday’s Discipline is Destiny;
*^Viktor Frank’s Yes to Life.

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