it is much easier to be fired for being illogical than for being unimaginative*
(Rory Sutherland)

Narratives that cause us to pay attention and also involve us emotionally are the stories that move us to action.**
(Paul Zak)

Alchemy^ is more likely to occur within a story.

It’s why the two main questions I work upon with others – Who am I? and What is my contribution? – are about creating personal stories Stories that are worthy of them.

(*From Rory Sutherland’s Alchemy.)
(Paul Zak, quoted in Bernadette Jiwa’s The Right Story.)
(^Not the lead into gold alchemy, but the ordinary life into a remarkable life kind.)