Successful companies don’t expect to start out ahead of the game on day one.  They plan to earn an advantage over time, by knowing who they want to serve, and how – then building on their strengths to tell the story that matches their ideal customer’s worldview.*
(Bernadette Jiwa)

In many ways, these words are also true for our purposeful lives.

We’re not trying to make a difference for everyone but for some.

Our first conversation, then, finds us noticing, paying attention, observing.

What is our joy and what do people need?

(*From Bernadette Jiwa’s blog The Story of Telling: Earning a Competitive Advantage.)