If you define a spec and work hard to meet it, you can make it so that most things are within a reasonable distance of that spec. Which means that most of what you make is average.*
Content writers don’t write blog posts – they create narratives.**
Is it possible for everyone to be above average?
Yes, when we stop thinking of above-average in relation to others and instead use it in relation to ourselves, taking who we are and what we do further.
The best way is not to wait to be invited, just begin.