The goal isn’t just to deliver the information – it’s to capture the imagination.*
The people who keep going when something threatens to stop them are those who have bigger stories to connect to beyond the information of their present predicament, enabling them to bring their imagination to bear on the resent reality.
These stories are not fixed but unfolding, they not only involve flourishing for one’s self but for others too. In this, they’re infinite in nature, including others for as long as possible, and, when the rules become recalcitrant, finding better ones.
(*From The Story of Telling: What the Best Communicators Do.)