Our advantage is not something that we gain.  It is something we give.

It is found where our deepest joy meets the world’s greatest need.

These are different for every person but something very special happens when we hone our gift in the secret place of personal inquiry and reflection, when we develop it into something artful through great effort and when we make it available to others because we care:

‘Create an imbalance of effort and care.  Show up.  Don’t spam, in any form.’*

(*From Seth Godin’s blog: Effort in the face of near-certain rejection.)