‘Must is scary, hard, like jumping off a terrifyingly high cliff, where you can’t see anything down below.’*
‘I know that life without a cause is life without effect.’**
This could go very wrong.
That’s the point. We want to learning improve. This thing we must do, this thing is going to make a difference for someone, somewhere.
If there’s no failure involved then it’s not the innovative thing we hoped it would be. It’s only as good as everything else, and everything else isn’t working.
Because you’re learning from failure – reimagining, innovating, reshaping, and trying again – even if you just keep going in the direction of your cause, you will have an effect. This alone could be what others need.