‘To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to noncustomers of the industry.’*

The idea of being special ones requires a scarcity worldview.  We’re becoming more aware, however, how we live in a world of abundance.

Maybe we see something others don’t, though?  Something we can bring for the good of everyone?

Individuals and institutions and societies and cultures and stories can all suffer from the curse of the “special one.”  When Eckhart Tolle avers, ‘Awareness is the greatest agent for change,’^ he’s referring to the necessary Human journey from ego to eco, from our present self – with an untrue understanding of self, to our future Self – which has the potential to grow much more, which will involve  the company of others.

‘Outpouring love is the inherent shape of the universe, and when we love, only then do we fully exist in this universe.’**

(*From Chan Kim and Renée Mauborgne’s Blue Ocean Strategy.)
(**From Richard Rohr’s Eager to Love.)
(^From Eckhart Tolle’s A New Earth.)