Why not?

What if I want to look deeper, not taking things at face value?

The non-obvious smells funny to the obvious:* Skunk Works is a term used to describe a company stepping out of the obvious: ‘whenever a company wanted to go bold, skunk was often the way innovation got done’.**

“I wouldn’t do that,” can be a way for others to try and control, even using fear, guilt, or shame to bring others into line.

The obvious isn’t working, though.  And just beneath the surface there lies the non-obvious.  And we need people who’re willing to see what others don’t.

This will mean different things for different people.  For me, this it’s about bringing out people’s potential.  I’m hunting down the non-obvious.

“It’s better to be a pirate than join the Navy.”^

(*I borrow the term non-obvious from Rohit Bhargava’s Non-Obvious.)
(**From Peter Diamandis and Steven Kotler’s Bold.  The original Skunk Works gained it’s name when a crucial plane design team was sited by a stinking plastics works, to put people off nosing around.  The team also used a smelly circus tent as their workspace.)
(^Steve Jobs, quoted in Peter Diamandis and Steven Kotler’s Bold.)