Because we’re living in a world of increasing choice.

(C is for other things too, like creativity and courage and confidence – all of which tell us more about how important choice is.)

Seth Godin wrote about small being the new big.  There are things which small businesses and groups can do which larger ones cannot – such as keeping their eyes on a different bottom line or changing direction quickly.

The smallest small is one, is you.

You decide what it is you want to master and deliver in that unique way.   You decide and implement how much of your time is going to be spent on the right kind of training (deep practice*) which will allow you to excel and keep on excelling.  Companies have to work harder to keep upping the training for all their people (though there are big businesses and organisations which act like small ones).

Just look at what’s available on youtube, TED, online courses, Meetup, Ragged University, never mind the books available to read.

The result, when we see that we are the ones responsible for the development of our unique outlooks and skills, is to unleash something both powerful and beautiful – even if within a larger company if you’re part of one.

The thing is, it’s your choice.

If you’re the only person on earth who could have done
what you just did, then you’re a proud amateur.

(*Deep, or deliberate, practice, is that which keeps you reaching for and mastering more skills and knowledge – practice which merely repeats the same old same old is actually counterproductive.)