
Numerous fMRI studies have shown that when you’re lost in a story the same areas of your brain light up as would activate if you were doing what the protagonist is doing.*
Lisa Cron
*Lisa Cron’s Story or Die.

Numerous fMRI studies have shown that when you’re lost in a story the same areas of your brain light up as would activate if you were doing what the protagonist is doing.*
Lisa Cron
*Lisa Cron’s Story or Die.