We imitate the habits of three groups in particular:
1. The close
2. The many
3. The powerful
James Clear

The point of curating trends is to see what others don’t and to predict a future that can inspire new thinking.**
Rohit Bhargava

The close, the many, and the powerful
are the popular places to be –
They are what they are because there’s a lot of repitition –
A lot of people are looking there and nowhere else;
New thinking, unimagined possibilities, lie elsewhere,
And if we seek them,
We may have to be the unpopular ones –
But there’s a fascinating world out there, and what can we do?

*James Clear’s Atomic Habits;
**Rohit Bhargava’s Non Obvious 2019.