
This is the song of significance. This is what motivates people to do the work that can’t be automated, mechanised, or outsourced. And this is the song that humans yearn to sing together.*
Seth Godin
For I know no trouble in life which does not stand as a counterpoint to some positive capacity.**
M. C. Richards
Significance grows in the soil of humility;
If we embrace who we are –
Not grasping for more than we are or
less than we are –
Then we find freedom in who we are and:
Innovation is the child of freedom and
the parent of prosperity.^
Which brings us to another reality:
Significance grows towards need;
What we love to do will
change someone’s life for the better.
*Seth Godin’s The Song of Significance;
M. C. Richards’s Centering;
^Matt Ridley’s How Innovation Works.