Easy is only valuable if you can work out a way of selling it to others; “Six simple steps to the life you’ve always wanted.”

Otherwise easy is seldom valuable.

Difficult, on the other hand, often is.

Imagination and creativity are essential human attributes but they take time and effort to develop.  For whatever reason, they’re not part of our educational curriculum.  Instead, we recognise these to be characteristics of some and not of others, a school report perhaps spotting, “Freda shows great imagination” … “Kofi is extremely creative,” when we ought to be asking of everyone else, “Why is their imagination and creativity being held back?”