When we find our Must, we also find our deep concern, taking us deeper, beyond the surface of an issue, to the source and to a future possibility.

‘Must is what happens when we stop conforming to other people’s ideals and start connecting to our own.  Because when we choose Must, we are no longer looking for inspiration out there.  Instead, we are listening to our calling from within, from some luminous, mysterious place.’*

This is the deeper now, a different way of engaging and reimagining a circumstance – especially a different way for someone to engage with and reimagine their life.

We’ll likely be surprised by what we find at the deep source of ourselves and one another.  Here we are, ordinary people going about their lives, but connected to their Must (element, purpose, calling, vocation, strengths, superpowers, gift, genius) bringing extraordinary impact.

(*From Elle Luna’s The Crossroads of Should and Must.)